2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to...
View ArticleMaking the Case for Marketing: How to Measure & Communicate Value in a...
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures...
View ArticleMeasurement in a Cookieless World: Are You Ready for What’s Next?
Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful...
View ArticleProtect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic
Over half of all internet traffic is generated by bots. Because of this, performance advertising is plagued by attempts to steal the attribution of your leads. Juniper Research estimates that by 2023,...
View ArticleOutsmarting CPM Inflation: An In-Depth Report
CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are...
View ArticleLeap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more...
View ArticleDemystifying Mid-Funnel Ad Impact
Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit...
View ArticlePutting in the Work: Understanding B2B Audiences on Connected TV
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually...
View Article2023 Digital Advertising Campaign Checklist
Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver...
View Article2024: The End of the Third-Party Cookie. So, What Now?
Google announced some time ago that the 3rd party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial...
View Article
